Whether you are an influencer, a blogger, or an eCommerce business owner, it is important to understand and keep ahead of trends in social media marketing. With thousands of new accounts being created every day and more people joining Instagram each month, the competition is growing bigger and bigger.
There are many ways to grow your Instagram account organically. As a blogger and as a full-time Instagrammer, I have tried every trick in the book. Some bring success, some don’t. The tricks I’ve used and the ones on this list will help you form a lasting relationship with potential clients, gain followers, and sell more of your product or service.
Here are my top tips on how to grow your Instagram account in 2022.
Find your target audience.
In the beginning, one of the hardest things to get your head around is the fact that you will never appeal to everyone. You need to identify a target audience, who you can engage with on a consistent basis. Once you have identified your target audience, you need to reverse engineer the type of content they would want to see, this will help your engagement rates and help new followers find your brand.
Once you have identified what type of content will work best, look at who’s currently creating this type of content and analyze their profile, what hashtags do they use in their posts? Who are their followers? What other social media platforms do they use? These are all questions that need answering if you are going to create comparable content for yourself.
Post consistently (and at the right time for your niche)
No matter what niche you’re in, consistency is crucial for being successful on Instagram.
At a minimum, you should aim to post once a day—and ideally, it’s best to have a consistent posting schedule where you share new content at the same time each day. If you want to really maximize your reach and get more likes and followers on Instagram, then it’s also worth it to post at the optimal time for your audience. This can be hard to figure out without help from an analytics tool or a scheduling app like Later.
Hashtags are a great way to get discovered. In the early days of Instagram, it was hard to find posts that were not filled with hashtags and tags. Thankfully, users have gotten smarter and smarter in using them, resulting in finding posts with a huge reach.
It’s important to use up to 30 hashtags per post so that they aren’t painfully obvious to everyone who looks at your feed. It’s best to use both popular and niche hashtags so that you’re reaching different groups of people but also keeping it well-balanced. The first comment is the best place for hashtags—you can reach out more people with a larger reach here. Be sure to choose relevant ones because this will help you avoid getting locked out by Instagram for having too many inappropriate ones (like #swagking or #hotasianbabe).
Partner with micro-influencers
- How does it work?
Micro-influencers don’t have the same clout as a Kardashian or an A-list actor, but their followers are highly engaged because they know them personally. This makes it much easier for micro-influencers to direct engagement toward your brand. The smaller follower count also means you pay less than you would with a traditional influencer.
- Why should I use them?
Brands love micro-influencers because they have a better understanding of what their audience cares about and how to talk to them directly. Their posts get better responses than those made by more well-known accounts, and their content often feels more authentic, since they’re not being paid tons of money by brands. Also, since they are associated with quality and positive brand experiences, their followers are more likely to convert into customers themselves.
Post high-quality content.
While this might sound obvious, posting high-quality content is the best way to grow your Instagram account. Using high-quality photos and writing content that your audience would want to read will help increase engagement on your posts.
Here are some tips to make sure you’re posting high-quality content:
- Be consistent in your posts. Posting regularly and consistently is important for increasing engagement on Instagram. Scheduling out your posts in advance will also ensure that you post at a time when you know your audience would be most engaged. Dedicating a few hours each week to plan out your upcoming posts will ensure that your Instagram account stays up-to-date and relevant for all of 2021!
- Don’t try to sell anything with every single post. If you have an eCommerce business, this might seem counterintuitive—you should be trying to sell, right? Wrong! Think about how many ads we see online every day as individuals—it’s probably hundreds, if not thousands, of them per day! If you only try to sell something on every single post, people will get sick of seeing so many products being pushed at them constantly. Instead, focus on creating value with each post by sharing information about new trends or techniques in the industry or even just fun facts about the company and its employees—your followers will thank you for it!
Add a call to action.
The call to action is a simple yet effective way to guide your readers in the direction you want them to go. You see it everywhere, from footer buttons on websites to ads on TV that end with a phone number for you to call.
A CTA instructs your reader what they should do next. It usually involves clicking on something, but it doesn’t have to be a link. A basic example would be telling readers at the bottom of your blog post, “Click here to sign up for our newsletter and get the latest updates!”
Including this small piece of copy can help increase engagement with your brand and make your content more effective across the board.
Update your bio and contact info.
Everyone understands what a bio is, but let’s remind ourselves. Your Instagram bio is the space under your profile picture that describes who you are and what you do. It’s important to capture attention here, as other users will often look at your bio to see if they’re interested in your content or not.
Since many of us use our social media accounts for business purposes, we want to make sure our bios really sell ourselves as a brand. Here are some tips on how to do it:
- Use an attractive and clear profile picture of yourself or your logo.
- Keep it short and sweet! Don’t write too much about yourself – keep it concise so people can quickly learn about you.
- Include a link to your website or landing page (if you have one).
- Provide other contact information (such as an email address) if people are interested in getting in touch with you.
Don’t be afraid to post videos.
Videos are a great way to engage with your followers and they’re easy to produce. Don’t shy away from video content, even if you lack experience as a videographer. The beauty of Instagram is that you only need a smartphone to start filming, and even then you don’t necessarily need to talk on camera or show your face—some of the most successful videos on Instagram are short “how-to” clips or animations.
You can also get creative with existing photos by turning them into short animations. There are plenty of online tools, such as Pixaloop and Boomerang, that allow you to create simple animations out of photos taken with your smartphone’s camera.
Interact with followers, influencers, and brands.
Instagram, like any social media platform, is a place where you can get your brand in front of a curtain, and potentially large, audience. However, this platform can be difficult to navigate or use to gain followers who will become loyal customers and/or fans of your brand.
In an era when marketing on social media has increasingly been simplified and tightened down into a set of specific tactics and tools (link building, paid to advertise, and very basic engagement like responding to comments or messages), it’s important that brands have genuine interactions with users through Instagram.
It’s not about following a specific formula or using the latest app that promises hundreds of thousands of followers in just half an hour. It’s about taking the time to understand what your audience wants from you and how you should interact with them. And when I say “your audience,” I don’t just mean those who already follow your Instagram account.
Brands can connect with others by engaging with other Instagram users (especially those who are relevant niche-wise), as well as targeting influencers within your market – all extremely powerful ways to grow your account, even if you’ve never implemented it in the past.
If you stick with it and follow these guidelines, you can grow your Instagram account in 2022!
There is no excuse for not growing your Instagram account in 2022. We live in a world where you can take a picture of yourself and post it to millions of people with only your smartphone. The barrier to entry is low, the audience is there, so what is stopping you?
When we started our Instagram account in 2020, we had less than 100 followers and little experience with social media marketing. Now we have more than 70k followers and have worked with dozens of brands on sponsored posts.
It takes hard work and patience to grow an Instagram account—most people aren’t willing to stick with it long enough. If you can dedicate yourself to taking high-quality pictures, finding your aesthetic, and building a brand for months without seeing serious growth, then you will see the fruits of your labor by this time next year!