Best Instagram Challenges in 2020
Instagram is a goldmine for businesses and social geeks; it’s getting bigger every day. One of the things that set Instagram different from other social networks is engagement. Even though in terms of population Instagram isn’t No.1, but when it comes to engagement they’re ahead of everyone, including the big giant Facebook.
One of the best ways to increase engagement on Instagram is by creating challenges, in the real world people love challenges and that’s why whenever the word challenge is mentioned you’ll find lots of participants especially if there is a reward for it.
What’s Instagram challenge?
Well, basically it’s when someone creates a theme and requests their followers to share photos on that theme using a Hashtags. For instance one of the popular challenges I’ve noticed recently and is trending worldwide is 10 years challenge; all participants are required to show their photo 10 years ago. These challenges sometimes come with prizes, especially the ones run by businesses since they want engagement on their profile. But there are still other popular challenges that are popular and there is no any reward.
For the challenges that offer rewards, there is a judge that will pick a winner based some the criteria they have. Instagram challenges can be run on a weekly, monthly or even daily basis. Instagram challenge can be created in every aspect, right from creativity, to cooking, design and any other thing you can think of.
How Do You Join An Instagram Challenge?
It’s pretty simple; most of the time there is no even a request or some form of application. You just need to post the photo or video regarding the challenge and use then use the Hashtags that are mention when captioning the photo. If there is prize and you want to stand a chance to win, you need to follow the judge, host or anyone mentioned in the challenge.
Why Should You Join Instagram Challenge?
There are Instagram challenges with attractive rewards and if that’s something that motivates you and you’re confident you can stand a chance to win, you should go ahead and participate.
But beside that Instagram challenge has a lot of benefits to businesses, it offers a lot of inspiration especially creative challenges, you’ll be able to view other people’s work and creations. You’ll be inspired by other people’s work and can learn new things. You can discover new photo styles, lightening, layouts and much more stuffs when it comes to editing photos, you can definitely increase your skills using Instagram challenges.
Secondly for those that are out of ideas to post on Instagram on a consistent basis, they should find challenges to join, this way they can come up with something to post. When your photos or videos have received attention from the members of a challenge you can then post the photo on your profile or feed also.
And finally another great reason why you should consider joining Instagram challenge is promoting your business or services. For Instagram users that own a business or service and don’t have many followers, joining challenges is a great way to show their work to the world, or even if the challenge isn’t related to their profession a lot of people will still visit their profile when their photo received attention.
Another way you get more visibility is when your photo has been picked; the user that runs the challenge will showcase your work on their blog and other promotional channels online. Joining challenge has a lot of benefits and I think it’s one of the best ways you can build user engagement on your profile even if you have less followers.
Can Every Instagram User Run A Challenge?
Yes, you can run your Instagram challenge, but if you don’t have many followers your challenge could hardly go viral unless you’ve collaborated with an influential user on Instagram, or you’re offering an attractive reward. When you’re a new user with less fan base you should rather participate in other peoples challenge than creating your own challenge.
Why Should You Create Your Own Instagram Challenge?
Earn More Followers
Most new business owners run Instagram challenge in order to increase their follower base. It’s normal to see new businesses offering $100 rewards on a daily challenge. Before standing a chance to win you have to follow them and every day they’ll pick a winner. Some will run the challenge of sharing their content on your profile; Do you notice the big picture here? They’re promoting their business endlessly because when you share their post to your followers there is a chance they’ll also share it forward especially if it’s meaningful, and that’s how it continues, at the end of the day only few winners will be selected for reward.
You Generate Engagement On Your Profile
If you want Instagram to promote your profile for free you need to generate engagement, when users like or comment on your posts or perform other activities, it’s a sign you’re delivering value to users and hence your profile will be placed ahead of your competitors. That means your profile will be placed on top of search results.
You Gain More Trust From Your Followers
Instagram users will trust you when they had shared a positive experience with you, when you create a challenge and you’re interacting with the participants they’ll feel more connected to you and that will earn more of their trust. If you run a business or you’re offering services it’s easier to sell to them.
Instagram Challenges Are Fun
There is a lot of fun to see everyone showing up their talent, you’ll see creativity from people with different cultures, most of the photos shared will just blow your mind or make you laugh out of yourself.
How To Make Your Instagram Challenge Go Viral
Setting up Instagram challenge is really easy and everyone can do it, but the hard part is getting a lot of people to participate in your challenge. For new businesses it’s almost impossible to attract massive audience in the challenge, there are however some tips if followed will help you gather more audience to your Instagram challenge.
Partner with influencers
Even if you have massive followers you should consider teaming up with other Instagramers, it could be your friends and family, just make sure they have decent followers or you won’t get the benefit of partnership. The main aim is to create even bigger community than you could build if handled alone.
Partnering with other Instagrammers will help you choose winners especially if there are thousands of participants and secondly you’re using their followers to get more attention to your profile.
Choose The Right Hashtag
Every challenge requires a Hashtag, and you need to make it short and sweet, the fundamental rule is creating a Hashtag that’s really easy to remember. You don’t want to create a long Hashtag in such a way that users have to always copy it from the challenge page before tagging their photo. The Hashtag could be your brand name, which is even better or can use website or blog name.
Send invite to as many people as you can before the challenge begins, when the challenge goes live you should again remind your followers about the challenge and tell them the rewards if there is any. You should also ensure the people you’re partnering with send invite to their followers.
Choose reasonable running time
You don’t want your challenge to be long or too short. If it’s long most people will forget about it, and if too short, you haven’t given enough time for users to showcase their talents. The average time is 2 weeks, most successful challenges are within this rage but it can be up to a month or more.
Engage with participants.
As the creator of the challenge, you have to interact with the participants if you really want to motivate more people to join. Whenever someone posts a photo that’s worth given a look, you should give the right feedback. Of course I know if there are thousands participants it’s not easy to respond to all participants, but you have to do all you can to reply to your best participants.
These are some tips that will help anyone run a successful Instagram challenge, we’ll now move on to share some of the best Instagram challenges that will give you some inspirations to create your own Instagram challenge.
Best Instagram Challenges 2020
Hashtags; #100happydays, #100happydaysproject, #100happydayschallenge
Theme; participants are required to take a picture of something that makes them happy. You can really engage yourself everyday by sharing photos that light your soul. It doesn’t need to be an event; it can be transformation of your life career or body transformation, whatever it is just share it. Sharing your photo on this challenge will help you become more optimistic.
Hashtags; #365grateful or #365gratefulproject
One of the key to living a happy life is practicing gratefulness and by participating in this challenge every day you can practice gratitude. You can share photos you’re grateful for everyday, it could be lovely time spent with friends and family, your health or the new opportunities that come into your life.
This challenge also will help you engage with audience, you should share anything you’re thankful for in this challenge and you’ll see how you can transform your life.
Hashtags; #365project, #365photoproject, #photo365, #365photochallenge, #photo3652015, #2015project, #photo365project,
This is challenge is more beneficial to photographers, in this challenge you’re required to take your pictures every day. We don’t really notice how time fly by, this photo challenge will help you track all the activities you’ve done in a particular day by posting everyday in the challenge. It’s a good way to develop your photography skills.
Hashtags; #MayPhotoChallenge, photocha2015, #PhotoadayMay, #May 2015,
There are a lot of monthly challenges on Instagram but this one is different, most monthly challenges will require that you post every day without any theme, just random pictures. In this challenge you need to pick the topic you want to be posting about like; hug your cat, morning workout or chicken dance. This is a way to get yourself busy on Instagram by sharing interests and will help you connect with people you have common interest.
Hashtags; #WHP, WHPemojisinthewild, #WHPidrewthis, #WHPcandid,
This is a popular challenge that has been around for long time, it’s hosted by @Instagram every weekend. Users can share photos in different themes, like pictures of honest moments, creative art work they’ve made or found somewhere, taking photos of your Emojis and a lot of interesting things you might want to share.
By participating in the weekend challenges you can increase your creativity and you get promotions for free if you’re showcasing your services. This challenge run on the weekends but you can take time to prepare before the weekend to present an amazing work you’ve done that’s worth sharing.
Hashtags; #TBT, or #throwbackthursday
This is another great challenge for those that want to share great moments of their life, mostly of the past. It’s a challenge for showing throwback pictures you’ve missed. A lot of celebrities participate in this challenge, and these celebrities have their own Hashtags.
Upside down everyday
This challenge is for those that don’t have problem showing off their upside down skills, if can’t do it please don’t harm your bones. You can do upside down with your partner touching your two legs.
Do you love mustache? Then you can show it off here on the mustacheme challenge. Mustache is fun to have and you can change your mustache in different styles everyday for posting in the Mustacheme.
We all know Monday is a busy day since it’s the first working day of the week. Well, you can make it fun by sharing funny pictures of your spouse reading or doing some work. Most of the time people post sarcastic photos; you shouldn’t be serious on these, just post photos that will put a smile on faces in order to have a great working Monday.
These are some of the best Instagram challenges you can join to have fund and also showcase and promote your creativity or brand. Let us know your favorite challenge if you have one in the comment box. Thank you for reading.