Do you want to become a public figure on Instagram? Well, it’s really easier than you can imagine.
Who Is A Public Figure?
This is a person that’s famous and well known by a lot of people; such a person appears in newspapers and magazines every now and then.
But you don’t actually need to be a famous person in order to appear as a public figure on Instagram, with a few steps you can display the public figure status on your profile.
You don’t also need to have a massive following before displaying public figure title on your Instagram profile, a few hundred to thousands of followers are enough. Take a look at the screenshot below;
As you can see only 11.5K subscribers, but her account is displaying public figure status, but if you want people to respect your public figure title, you need to have massive followers.
Though you can have a public figure title with a few followers, will people still believe you’re a real public figure with such kind of following?
With a public figure title on Instagram, people will respect you but not when they checked your followers and found out you have a few thousands of followers. Any sensible person knows you’re faking it. Real and authentic public figures have millions of followers, with that said; you can still display public figure title on Instagram without putting much effort.
And that’s what this article is all about; we’ll walk you through the entire process of having a public figure status on Instagram with ease.
What Are The Benefits Of Being A Public Figure On Instagram?
You Matter A Lot To The Society
It signifies you’re an important person in society. In other words, you’re an influential person to society, so you’ll earn respect from most people.
You’ll Attract More Following
Everyone wants to get information from influential people, Instagram users are more likely to follow you when they realize you have the public figure title, they’ll believe you’ll provide a lot of value to them especially if you post good content on your profile.
You Get Access To Instagram Analytics
By having the public figure title, you’ll get to know your audience better than when you have a personal Instagram account. Knowing your audience will help you understand the content that performs better has more engagements so that you can focus on providing more of such content.
Your Business Or Industry Will Be Added On Your Profile
This will help promote your business and services when people connect with you, they’ll always be visiting your profile page, and they’ll notice your business and services without sending any sales pitch to them.
Add Clickable Links
Instagram is annoying for personal accounts because you can’t use clickable links in your posts except the link added on your profile. If you’re an internet marketer, this will be a huge downside for you. Upgrading your account to business which is among the procedure for getting public figure will make your links clickable, you can promote affiliate links with ease when you upgrade to a business profile.
Promote Your Business
If you want to advertise your business using Instagram paid ads, you have to upgrade to a business profile as well. Not only business, but you can also promote your posts to get more views and engagement, it’s one of the best ways to grow your audience fast on Instagram.
Add Contact Button
This is another great benefit for businesses because you can get more leads to your business directly from your Instagram profile.
Disadvantages Of Having A Public Figure Status
No Private Posts
This is one of the downsides of having a public figure status; all your posts are public now, goodbye to privacy. Every post you made can be accessed by anyone. If you want some privacy, you need to reconsider before upgrading to a public figure.
Can’t Link Multiple Facebook Profiles
If you’re a Facebook user you might have multiple Facebook business pages, and they can all be connected with an Instagram personal account, once you upgrade to business profile which is a must before getting the public figure status, you can only add one single Facebook page to your Instagram account. This is a downside to individuals that operate multiple business pages on Facebook.
These are the major downsides for upgrading to a public figure on Instagram if you don’t have any problem with that. Then follow the steps below, and we’ll share how to upgrade your account to public figure status.
Requirements For Becoming a public figure on Instagram
Popularity isn’t the determining factor in order to become a public figure on Instagram; that’s what most people thought; it’s a matter of knowledge.
The only requirement I can say is setting up a Facebook page, and that’s not a big deal either because Facebook and Instagram are owned by one company, or to put it clearly Facebook owns Instagram.
Instagram wants you to be using the parent company, and that’s why they want you to create a Facebook page before upgrading your Instagram account to a business account.
Steps Involved In Having A Public Figure Status On Instagram
As mentioned previously, you need a Facebook account. If you still hate to use Facebook you don’t need to panic, you can just create a page just for the sake for earning your Instagram public figure status, that’s it. You don’t need to engage with anyone on Facebook or do anything that will consume your time.
On the other hand, if you’re a Facebook user, there are a lot of advantages to it, when you get the public figure status, all your posts can be posted to your Facebook page automatically.
Setting Up A Facebook Page
Visit Facebook.com using your mobile. You can do that with your browser or open the Facebook app, which is even better.
On the home screen, you’ll notice “pages” on the list,
When you tap you’ll see the option “create page”, you then fill all the information required, your personal and contact details.
You should, however, note that you’re going to connect your Facebook page with your Instagram account and all information on the Facebook page will be displayed on your Instagram account when you connect that page, so there is the need to enter your information appropriately.
The important option that will make all the difference is the category you choose, the option for public figure category is available when setting up a Facebook page, and that’s what you should choose, without selecting this category the public figure status won’t be displayed on your Instagram account after connecting the Facebook page.
Here is how it will look like on your screen;
After that, you can fill any information you want for the rest of the page set up, and once your page is ready, it’s time to connect the page on your Instagram account.
Linking Facebook page to your Instagram account
You’ll do that by tapping the Settings icon when you log into your Instagram account.
You then choose the option “Switch to a business profile.”
When you tap that, you’ll see the option “Log in with Facebook.”
After login, the Facebook category you set as “public figure” when setting up Facebook page will automatically reflect on your Instagram account.
That’s all; you’ve earned your Public Figure status on your Instagram profile.
The analytics icon will appear on your account. This means your account is now presented as business and public figure status and here’s how it will look;
I can tell you that having access to analytics is one the best benefits of having public figure status, you view your best followers and the content that get more views and likes. The analytics data will help you improve your engagement rate drastically, getting this insight is a must for anyone that wants to grow their brand fast, you can view almost every data you can think of, for instance, the percentage of men and women that are interacting with you and their age group.
Though there are tools out there that can display this data, they do come at a cost and not everyone is willing to invest in social analytics tools, with a public figure profile you can access any data you want for free.
After earning your public figure title, you need to generate a massive audience for your account. If not, you won’t get much attention from the public figure title except for accessing the analytics tool.
You need to get famous, and you don’t need to be a celebrity, you can always do that by offering a lot of value, you need to pick a niche that receives the most attention, and you need to be ready to add a lot of valuable content on your pages.
Any popular public figure on Instagram offers a lot of value to their audience, it doesn’t matter where you’re from, and as long you offer value you’ll get massive following from all over the world.
Study other real public figures in your niche, visit their pages to find trending topics so that you come up with ideas to post in your account, within a short time you’ll notice an increase in followers.
You can also share content from well known public figures account, but not copying the content directly, rather by using the share button, follow as many influential people as you can, it’s a way of promoting your profile.