What Does Spamming Mean On Instagram 2021

Instagram has grown exponentially to over a billion active users, with over 500 million people using the social media platform every day.

With the popularity growth of Instagram, many marketers use the platform to reach out to their target audience and have the industry’s best engagement rates.

It is even believed that Instagram offers a much higher engagement rate than Twitter and Facebook. With the growth of Instagram comes a high level of Instagram spam. It has become the new unsolicited mail that everyone ignores.

Millions of Instagram users have to deal with spam messages and comments every day on their Instagram page. When a notification comes up on their phone, they can’t tell if it is a friend or a spammer.

Spam is simply an irrelevant and unsought-for message that’s sent over the internet. Spammers send these messages in bulk, and it could be for advertising, dispersal of malware, phishing, or several other reasons.

Although people mostly received spam via email before, they have moved on to more advanced targets like social media platforms, and Instagram is not left out.

These Instagram spammers open fake accounts and then begin to spread messages to other Instagram users. Sometimes, spammers hack accounts and then begin to disseminate fake messages to the account owner’s followers. Instagram spamming is frustrating.

Back in 2014, Instagram purged its platform of spammers, and many people lost thousands of followers. Instagram lost about 8.8 million followers due to the purge.

This shows the intense level of spam on Instagram. This spam volume has increased exponentially, and spammers have continued to find new ways to stay relevant on the social media platform.

One of the ways Instagram spammers find their victims is by using hashtags; hashtags make you visible and make you liable to Instagram spam.

Spammers take advantage of the huge access that hashtags provide and respond by spamming your comment section or sending spam messages.

Although hashtags give you an opportunity to gain a high engagement rate, it also sets you up for Instagram spam.

Types Of Instagram Spam

What Does Spamming Mean On Instagram

What Does Spamming Mean On Instagram

Now that you’re well aware of what Instagram spam is and what they bring to the table, it might be time to know spammers’ categories.

You don’t want to be associated with spammers, and knowing the type of spammer you’re dealing with comes in handy when you’re decided how to handle the situation.

Passive Spammers

This is arguably the most popular type of spammer on Instagram; you can tell them by their weird account with no profile picture.

This type of Instagram spam account usually has a few posts or none at all. If they do have posts, they’re usually seductive pictures, and the bios are generic or talk about clicking a link for more followers.

All this account does is follow you in the hope that you’ll follow back. They’re also holding out hope that you’ll click the link and fall for the sales story about how they can make your Instagram account grow exponentially.

Aggressive Spammers

The aggressive spammers are a lot like the passive spammers, but a little bit worse. They will also follow you, hoping that you will follow back and click on the link in their bio and check out their offers.

To ensure that you saw their follow action, an aggressive spammer will comment on most of your posts to effectively get your attention.

Most of their time, their comments revolve around checking their profiles out to gain more followers, or their comments on your post will direct you to a link that can help you gain more followers.

Aggressive spammers can comment on as many posts as they want, and sometimes, the comments are repetitive on a single post. They believe that the more people see their comments, the more clicks they’ll end up getting on their links.

The Reciprocal Spammer

This spam type is a lot different from aggressive and passive spam but still passes as a spammer. While bots operate the aggressive and passive spam account, the reciprocal spam account is owned by normal people.

They go from post to post, commenting ‘I follow back,’ ‘like for likes,’ or ‘follow for follow.’

They’re interested in trading likes and follows. If you like their posts or follow them, they’ll follow you right back. While they don’t mind spending their day going through posts and asking for likes and follows, we definitely don’t want them in our comment sections.

Why Is Spamming Considered Bad

Now that you’re well aware of what spamming is and who spammers are, you already know that it’s bad. However, most people do not understand why spamming is considered bad because it doesn’t look like they’re causing any harm.

However, if you have real content to share with the audience, then you don’t want spammers in your comment section.

When there are spam comments in your comment section, especially reciprocal spam, it draws attention away from your content.

Instead of your followers spending time to read your captions, which you probably took a lot of minutes to compose, they are forced to read the many comments in your comment sections about gaining followers.

They could then be captured by the many promises about massive followers, click the link and leave your post without leaving behind a ‘like.’ This would affect your engagement rate significantly if not curtailed.

Spam comments are not the only bad part of spamming; spam followers are just as bad. Although these spam accounts make your followers count higher than they are, they could affect your account in the long run.

We all know how slow and painful organic growth can be, but they’re sustainable in the long run, unlike spam followers.

If you have thousands of followers and get just a few likes on your post, your integrity is put into question. People begin to wonder if your followers are authentic or if your account is a fake one.

It gets even worse when Instagram carries out a purge and gets rid of all the spam accounts on their platform.

Your follower count will significantly drop, which would make your followers think otherwise about your legitimacy.

If you’re a brand, potential customers could lose interest due to aroused suspicions about your authenticity. Spammers can damage your identity on the social media platform, so you need to flush them out while you still can.

How to Automatically Block Spam Comments on Instagram Via The Instagram App

Now that you’re aware of how bad spam comments can be to your brand message and engagement rate, you need to stop them.

Below is an outlined process you can follow to stop spammers from dropping comments on your Instagram post instantly.

  • To get started, launch the Instagram app and ensure you’re logged in.
  • Visit your profile page by click on the profile icon at the end of the screen on the menu bar.
  • When your profile pops up, click on the hamburger icon, represented by three horizontal lines at the top right corner of the page.
  • This will provide a menu; click on settings located at the end of the page.
  • From the list of options provided on the page, click on privacy to continue.
  • This will take you to a new page with many options in different sections. Click on ‘comments,’ which is usually at the top of the page.
  • This provides you with many ways to block spam comments from your Instagram post.
  • First, you can simply turn on ‘hide offensive comments’ in the filter section. This will automatically hide comments which Instagram finds inappropriate from your comments. While this is usually enough to take care of all the spam comments that might pop up, you can go the extra mile.
  • The second option is the ‘manual filter,’ and it takes filtering action to a new level. You can choose to add words which when it pops up in a comment, Instagram will automatically block from your comment section. Ensure you separate each word or phrase with a comma. Alternatively, you can choose to filter out the most reported words, and Instagram will hide the most reported words and spam comments from your Instagram posts from now own.
  • Save changes made, and you can rest assured that spam comments will be hidden or lessened from your Instagram posts from now on.

How To Block Spam Comments On Instagram Via Your Web Browser

If you prefer to use your PC to explore Instagram or make your Instagram posts because of the many options it affords you, they can also block spam comments on the desktop version.

The process is slightly different from the Instagram app version, but we’ve outlined it below, so you don’t get confused.

  • Start by visiting the official Instagram website on your web browser and logging in using your login details.
  • The menu bar is located at the top-right corner of the Instagram homepage on your web browser. Click on the icon, and a drop-down menu will appear.
  • From the drop-down menu, click on Settings.
  • This will promptly redirect you to a new page with several options on the left panel; click on ‘privacy and security.’
  • New options will appear on the right panel with different sections. Click on ‘edit comments settings’ under the comment section.
  • This will present you with a new option to enter keywords to filter out of your comment section; enter keywords that frequently appear in spam comments. You can also use to tick the ‘use default keywords’ option to block commonly reported keywords from your comment section.
  • Save the changes made, and you’re done. Now, you can let Instagram do the work for you while you handle the content section.

How To Report Instagram Spam

One way you can block spam comments or follow from your Instagram page is by reporting them. Although you can simply delete the comment from your post, reporting them and reporting the account will notify Instagram that the account is a spam comment.

Below is the process to report a comment on your post via your Instagram app.

  • Go to the comment section and find the comment.
  • Tap the comment to select the comment.
  • Once the comment is selected, click on the information icon next to the trash icon at the top of the page. It is represented by a stop sign with an exclamation mark in the middle.
  • This will provide you with several options; click ‘report this comment.’
  • Instagram will request for a reason why you’re reporting the comment; tap on ‘it’s spam’ to continue, and the account will be reported.

You can then delete the comment by clicking the trash button.

  • To report the account itself, click on the name before the comment or the profile icon.
  • Click the three dots at the top of the page to reveal options.
  • Click on ‘report,’ which is the first option.
  • Again, you will be required to provide a reason why you’re reporting the account. Choose ‘it’s spam.’
  • That’s it; the account has been reported. You can also choose to block the account to prevent them from seeing your posts or account again.


Spamming is frustrating most of the time, and no one is left out of the experience. Spamming can most often affect your brand identity and hurt your engagement rate on the social media platform.

Find out what spamming means on Instagram, the various kinds of spam, and how to effectively eliminate spam comments and followers from your Instagram page.

Instagram is working hard to rid the platform of spammers, and you can help them along by reporting spam comments and accounts when they pop up in your notifications and comment section.

With the guide above, you no longer have to worry about spamming and its negative effect on your Instagram account.


Is spam liking bad on my Instagram page?

Spamming is a big problem for Instagram. Even though spam-linking helps you get more attention to your Instagram and isn’t harmful to anyone, Instagram frowns on them and could suspend your account as a result.

Why do I keep receiving spam comments on Instagram?

This could be for many reasons. Spammers are continually using various tools to drop comments under posts to draw attention to their links or get people to also follow them.

Should you delete spam comments from your Instagram posts?

Yes, you should. As soon as you see these comments, delete them to discourage the spammer from continuing.

These posts could also draw attention from your content, so you’ll be doing yourself a favor when you delete them.


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